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business books, authors, writing David Longfield business books, authors, writing David Longfield

Creating a book for your business

In the publishing world, when a new book is created by a publishing company it's called commissioning a new title. The process a publisher, or commissioning editor, embarks on is a mix of identifying the market(s) for the book and working out structure and content to ensure it covers all the essential topics in its particular subject area.

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Writing in Plain English

Language is a form of communication and whatever we are writing about we need to make sure that it is written in such a way that someone else will understand our intended meaning. This is known as writing in plain English.

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