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business books, authors, writing David Longfield business books, authors, writing David Longfield

Creating a book for your business

In the publishing world, when a new book is created by a publishing company it's called commissioning a new title. The process a publisher, or commissioning editor, embarks on is a mix of identifying the market(s) for the book and working out structure and content to ensure it covers all the essential topics in its particular subject area.

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authors David Longfield authors David Longfield

The publisher–author relationship

A useful perspective when publishing your book is to view the publishing process as a business-to-business relationship where we like to see the author and publisher as partners, each dedicating time to their areas of expertise.

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