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business books, authors, writing David Longfield business books, authors, writing David Longfield

Creating a book for your business

In the publishing world, when a new book is created by a publishing company it's called commissioning a new title. The process a publisher, or commissioning editor, embarks on is a mix of identifying the market(s) for the book and working out structure and content to ensure it covers all the essential topics in its particular subject area.

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Panoramic Marketing

Authors should view their marketing activities as a panorama that covers a range of interlinking platforms. These should include a mix of on- and off-line campaigns, many of which are free.

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The publisher–author relationship

A useful perspective when publishing your book is to view the publishing process as a business-to-business relationship where we like to see the author and publisher as partners, each dedicating time to their areas of expertise.

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Writing in Plain English

Language is a form of communication and whatever we are writing about we need to make sure that it is written in such a way that someone else will understand our intended meaning. This is known as writing in plain English.

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