This is the final of three articles about planning and preparing a history of your organisation. This post focusses on sourcing, managing, and preparing images.
Read MoreThis article provides information on preparing a history of your organisation. This post focusses on planning and writing using a simple pyramid planning structure.
Read MoreThis three-part blog post provides some strategies and tips to help you embark on writing a history of your organisation. The posts are based on my experience of managing these large projects for a variety of clients from associations and corporates to not-for-profits and government departments.
Read MoreAs solar and other renewable energy sources become increasingly accessible and affordable, now might be the time to consider making your organisation operate on 100% renewable energy. Energy Unlimited by renewables specialist, Barbara Albert, provides a detailed process to help you make the move.
Read MoreWriting a book is a complex task. It's not always clear what makes for a successful book, but are there are three elements that help engage readers: content, style and emotion...
Read MorePublishing a book for your business, or in your area of expertise, should be as much a philanthropic process as it is about showcasing your expertise. If not, the book would be too much about you, and ask yourself, honestly, why would l want to read about you?
Read MoreIn the publishing world, when a new book is created by a publishing company it's called commissioning a new title. The process a publisher, or commissioning editor, embarks on is a mix of identifying the market(s) for the book and working out structure and content to ensure it covers all the essential topics in its particular subject area.
Read MoreAuthors should view their marketing activities as a panorama that covers a range of interlinking platforms. These should include a mix of on- and off-line campaigns, many of which are free.
Read MoreA useful perspective when publishing your book is to view the publishing process as a business-to-business relationship where we like to see the author and publisher as partners, each dedicating time to their areas of expertise.
Read MoreLanguage is a form of communication and whatever we are writing about we need to make sure that it is written in such a way that someone else will understand our intended meaning. This is known as writing in plain English.
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