
Blog
Timor-Leste Veterans Visit
Over the past two weeks, Longueville Media had the pleasure of launching our most recent book for the Government of Timor-Leste: Enduring Memories – Timor-Leste’s resistance veterans & the 2015 Centenary of Anzac Tour.
"[Enduring Memories] represents the special relationship between not only the veterans from Australia and Timor-Leste, but also the special relationship between our peoples." – HE Xanana Gusmao
Creating a book for your business
In the publishing world, when a new book is created by a publishing company it's called commissioning a new title. The process a publisher, or commissioning editor, embarks on is a mix of identifying the market(s) for the book and working out structure and content to ensure it covers all the essential topics in its particular subject area.
Remember the eBook?
It seems I'm not the only one having trouble navigating or remembering the details of what I read in eBooks ... and perhaps biology is to blame
Sending files too large to email
There is a free service for sending files that are too large to email called wetransfer.com. This service allows you to securely send files up to 2GB
Take your prospects out to dinner
Engaging with you clients or prospects is critical. But how is it best done?
From a young age we have stories read to us because they help us understand and engage with complex concepts, or simply entertain us. This ability to absorb information so effectively through storytelling is hard-wired into our brains
Marketing: tools of the trade
Writing a book is essentially the same as setting up a small business. You have created a product, now its time to tell people it's available to buy. Hopefully they will love your book and recommend it to their friends and family. So to get that word of mouth going, here are details of free or inexpensive resources available to help you market and sell your book from our New Media Sales Wheel.
Panoramic Marketing
Authors should view their marketing activities as a panorama that covers a range of interlinking platforms. These should include a mix of on- and off-line campaigns, many of which are free.
The publisher–author relationship
A useful perspective when publishing your book is to view the publishing process as a business-to-business relationship where we like to see the author and publisher as partners, each dedicating time to their areas of expertise.