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Timor-Leste Veterans Visit

Over the past two weeks, Longueville Media had the pleasure of launching our most recent book for the Government of Timor-Leste: Enduring Memories – Timor-Leste’s resistance veterans & the 2015 Centenary of Anzac Tour.

"[Enduring Memories] represents the special relationship between not only the veterans from Australia and Timor-Leste, but also the special relationship between our peoples." – HE Xanana Gusmao

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Creating a book for your business

In the publishing world, when a new book is created by a publishing company it's called commissioning a new title. The process a publisher, or commissioning editor, embarks on is a mix of identifying the market(s) for the book and working out structure and content to ensure it covers all the essential topics in its particular subject area.

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Take your prospects out to dinner

Engaging with you clients or prospects is critical. But how is it best done? 

From a young age we have stories read to us because they help us understand and engage with complex concepts, or simply entertain us. This ability to absorb information so effectively through storytelling is hard-wired into our brains

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Marketing: tools of the trade

Writing a book is essentially the same as setting up a small business. You have created a product, now its time to tell people it's available to buy. Hopefully they will love your book and recommend it to their friends and family. So to get that word of mouth going, here are details of free or inexpensive resources available to help you market and sell your book from our New Media Sales Wheel.

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Panoramic Marketing

Authors should view their marketing activities as a panorama that covers a range of interlinking platforms. These should include a mix of on- and off-line campaigns, many of which are free.

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The publisher–author relationship

A useful perspective when publishing your book is to view the publishing process as a business-to-business relationship where we like to see the author and publisher as partners, each dedicating time to their areas of expertise.

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